Art Direction + Branding + UI

WayBetter creates games that motivate people to achieve their goals by betting on their own success, blending health, accountability, and fun. As the company expanded beyond its flagship product, DietBet, I developed a scalable brand that supported growth while highlighting the power of community encouragement. The concept focused on real people celebrating personal wins, brought to life through a logo featuring a smile within the “B” and the two “T”s forming a celebratory embrace.